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Tracking MQLs as a goal in Optimizely

NathanSelvidge 10-03-16

Tracking MQLs as a goal in Optimizely

I was wondering if anyone has succesfuly implemented tracking MQLs in Marketo as a goal in optimizely? Lead quality is obviously a really important consideration for any optimization program but I can't seem to find anyone who talks about tracking down funnel conversion metrics as optimizely goals. 

 

Anyone have any thoughts or experiences with this? 

jongaulding 10-31-16
 

Re: Tracking MQLs as a goal in Optimizely

@NathanSelvidge -- any luck with this? This is possible using the Marketo REST API plus the Optimizely Event API.