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Traffic Calculation

mattwilliams150 04-01-15

Traffic Calculation

If I have 100k visitors to my site, I send test A to all 100k, and test B to all 100k does that take 100k of my traffic allocation or 200k?

Mario 04-01-15

Re: Traffic Calculation

Hi Matt,


You can find a good explanation on following article, here.


However, setting the traffic allocation for your experiment to 100% of your website visitors (100k) and setting each variation (A+B) to each 50%, leads to a distribution of 50k visitors to variation A and 50k visitors to varariation B.


In case your question is related to how unique vistors are counted while running two experiments at the same time, please have a look at this article.


I hope that answers your question.



Best regards,




Sr. Technical Support Engineer
EMEA | Amsterdam