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Traffic domain allocation on a referral program.

kouverk 05-20-15

Traffic domain allocation on a referral program.

We have refer-a-friend program that works in the following way: after making a purchase on our site, students are sent an email containing a referral url. If they send that url to a friend they can save a certain percentage on the purchase they made. With that url, the friend, upon using it can also save a certain percentage if they make a purchase. 


We'd like to run two versions of the referral program, where internally (built by our developers) we send 1/2 our users referral offer of type A, and 1/2 of type B, to ultimately find out if one is more successful at referring people back or not.

I'm wondering if it is possible in optimizely, in a test, to allocate traffic for a variation to allow only users accessing our site from url type A, and exlcude all others, similar for type B.

Level 1

Re: Traffic domain allocation on a referral program.

Hi there,

This sounds like an interesting experiment!

Yes you sound be able to accomplish this with URL targeting. Have you seen this article?

https://help.optimizely.com/hc/en-us/articles/200040835-URL-Targeting-Choose-where-your-experiment-r...

Does that help clear things up?

Best,
Amy


Amy Herbertson
Customer Success