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User tracking

sam20017 10-20-16
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User tracking

How does Optimizely track individual users through the site? Does it use cookies, or assign a user ID, or both, or something else?

Level 2

Reneevl 10-24-16
 

Re: User tracking

Hi there,

 

Optimizely uses persistent visitor-level cookies and localStorage to uniquely identify visitors, track their actions, and deliver consistent experiences across page loads. 

 

Read more about cookies and localStorage here.

 

I hope this helps!

 

Best,

Renée van Leijen
Optimizely