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Using custom event tags in Experiment reporting

sergedo 01-09-17

Using custom event tags in Experiment reporting

I've read about setting up event tags and using them for audiences but it's not very clear if it's possible to utilize them in actual metrics/reporting. Looking at the UI it doesn't appear so. 

 

Example: we'd like to supply sign up "location" as a tag for signup event. This way we could drill down into signups from the home page or a category page locations separately. Similar how Google Analytics treats labels.

 

Is it possible to do this rather than setting audiences based on event tag presence?

Level 2

JasonDahlin 01-10-17
 

Re: Using custom event tags in Experiment reporting

You could set a dimension.

e.g.,

user clicks button on the homepage, you set "location=homepage"
user clicks button on a category page, you set "location=category"

 

presuming you created a dimension with the API name "click_location":

window.optimizely.push(['addToSegment', 'click_location', 'homepage']);
window.optimizely.push(['trackEvent', "sendSegmentData"]);

In your results, you can see how users performed when they had the "homepage" value vs those that had the "category" value.

 

 

--Jason Dahlin
Analytics and Testing Guru Smiley Happy
Experimentation Hero
sergedo 01-10-17
 

Re: Using custom event tags in Experiment reporting

Thanks Jason, this would mean that we'd have to create audience attributes with additional code and then segment results. A bit different from being able to leverage actual event tags to drill into a metric.
Level 2
robertchan 01-11-17
 

Re: Using custom event tags in Experiment reporting

I'd say what @JasonDahlin recommended is going to be your best approach. Otherwise, Optimizely's personalization features might be something that would better suit your needs.
Robert Chan

Experimentation Hero
cubelodyte 05-15-17
 

Re: Using custom event tags in Experiment reporting

Rather than add to this thread, I created a similar post that hopefully adds a different perspective on the need for access to the event tag in results reporting.

https://community.optimizely.com/t5/Using-Optimizely/How-to-see-Event-Tags-in-Results/m-p/20063#M807...

Ultimately, the question may come down to, "What's the point of event tag if you can't access it in reporting?"
Scott Ehly
Manager of Site Optimization
sehly@rentpath.com

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