What kind of test is appropriate?
I am trying to set up a POV experiment and I'd like some suggestions on how to execute as well as the type of experiment I'd need to run to get the data we need to compile.
I wanted to run two different web pages against each other in this experiment. They are not design variations. They are two distinct pages with a different look and feel. The goal is to compare engagement scores. Each site occurs at a different point in the funnel, so it may be difficult to have a 1-1 comparison between the two, but I wanted to try and drill down by a specific audiance to create a statistical competition that would yield some results.
Hope this isn't a confusing question. Just need to know if this is a viable experiment and potential links in the knowledge base that would help.