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integrate Optimizely with GA AND use other custom dimensions on same page?

buynai 10-27-15

integrate Optimizely with GA AND use other custom dimensions on same page?

Hi everyone,

 

For quite some time I have been using Optimizely in combination which in my opinion makes it much more powerful. While you don't have the tools for statistical significance, it is really nice to see things like session duration and especially retention.

 

 

My problem is that now some time ago I let my developer build a custom report using custom dimensions in Google Analytics.

(Basically most of my pages have a status that changes from time to time, let's say "hot" or "cold" and I need to track which category and which posts within get more views.) Now it turns out that that custom dimension is messing (overwriting?) with my Optimizely/Google Analytics integration.

 


Does anyone have a tip on how I can have both?

 

Cheers,

David

Level 2

MartijnSch 10-27-15
 

Re: integrate Optimizely with GA AND use other custom dimensions on same page?

Hi David,

Very easy but you might have already looked into this, if you have more custom dimension slots available just make sure that you can use another one. For custom dimensions you'll have 20 of them available so it's just a matter of using another one if you haven't reached the maximum of 20 yet.
robertchan 10-27-15
 

Re: integrate Optimizely with GA AND use other custom dimensions on same page?

Just to add to Martjin's comment, I'd also recommend making sure you're not using one custom dimension for more than one experiment as the more recently integrated experiment data will override the preexisting one.
Robert Chan

MJBeisch 10-27-15
 

Re: integrate Optimizely with GA AND use other custom dimensions on same page?

When doing a GA integration with an experiment, one thing that I like to do is note what custom dimension slot the experiment is using within the experiment name. For example, the experiment name: Remove Kickers from Cart (GA Key 3). The (GA Key 3) part tells me that experiment is using the custom dimension/key 3. If you don't have the "Mask descriptive names" privacy setting on in Optimizely, then that experiment name gets passed into GA so you can easilly reference it. Also helps when you have multiple experiments set up with integrations; you can quickly scan the active experiment list to see which keys are occupied.

Matt Beischel - E-Commerce Optimization Specialist CohereOne

Level 2
buynai 10-28-15
 

Re: integrate Optimizely with GA AND use other custom dimensions on same page?

Thanks for the insightful replies! I am glad there is still hope for me to have access to both reports.

 

 

I double-checked, but unfortunately it is not as easy as me using the same dimension twice:

Optimizely experiments use dimensions 1 to 5 while the new report uses custom dimension number 6.

 

Any other things I may want to check?

 

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The article on the Google Analytics integration in the knowledgebase features this warning, but I'm not sure whether it is only a concern when you use the same dimension twice (as was brought up before).

Or does it mean that even when I use different dimensions for my private report than optimizely, the code mentioned will overwrite things?

Level 2