Rich-text Reply

"segmentation": audience still used for targeting or only for results segmentation

pcward 10-13-15

"segmentation": audience still used for targeting or only for results segmentation

If I tick "segmentation" for a custom audience, is the audience still used for targeting or is it only used for results segmentation?

 

Thanks!

Level 2

Amanda 10-15-15
 

Re: "segmentation": audience still used for targeting or only for results segmentation

It's still used for targeting. It just gives you the added benefit of also being able to use this cohort for audience segmentation.

Here's an article that provides some additional detail: https://help.optimizely.com/hc/en-us/articles/203684114-Segment-your-results

Does this help?
Optimizely