what are the top 3 benefits are of integrating Optimizely and Exact Target?
I was under the impression that exact target has all the testing capabilities integrated within its own tool. What is the benefit of integrating Optimizely and Exact target? What would I achieve that Exact target does not alreayd offer?
I'm not familiar with Exact Target, but I'd say that right off the bat, you'll have a different interface and ability to dissect results from experiments on a granular level using Optimizely. The interface itself will come with numerous build features that would allow you and your team to create more in-depth experiments.