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what are the top 3 benefits are of integrating Optimizely and Exact Target?

Sas999 09-28-16

what are the top 3 benefits are of integrating Optimizely and Exact Target?

Hi all, 

 

I was under the impression that exact target has all the testing capabilities integrated within its own tool. What is the benefit of integrating Optimizely and Exact target? What would I achieve that Exact target does not alreayd offer?

Level 1

robertchan 09-28-16
 

Re: what are the top 3 benefits are of integrating Optimizely and Exact Target?

I'm not familiar with Exact Target, but I'd say that right off the bat, you'll have a different interface and ability to dissect results from experiments on a granular level using Optimizely. The interface itself will come with numerous build features that would allow you and your team to create more in-depth experiments.
Robert Chan

Experimentation Hero