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what is the use of optimize snippet code for the site ?

krish_492 09-14-16

what is the use of optimize snippet code for the site ?

I would like to know the prons & corns if use the optimize snippet code for the site.

inigam 09-14-16
 

Re: what is the use of optimize snippet code for the site ?

Hi Krish_492

It is a very open question. Optimizely is a great AB, MVT and Personalisation tool. that is the way one can develop and optimize user experiences and key site covnersion metrics.

 

Your optimizely consultant / sales contact can tell you more particular to your site.

 

but I can think of some Pros 
- You can test new variations / build and test experiences / site changes before asking/spending developers/resources
- Once you have a winner variation / test you can push it live straightaway and needn't wait for devs to build it.
- You have a community here where you can get loads of ideas to test and build great experiences
- You can increase conversion and can also get PROMOTED Smiley Happy

 

Cons
- it might make your site a bit slow to load sometime. but please ask your tech leads to inspect the snippet.

 

 Hope that helps !

Regards,
IN


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